Weekly 3P - 4 November 2019
Progress:
- [Highlight] Project Universal Search:
- Measurement plan and Initial (monitoring) dashboard.
- Auto Suggest improvement with adding unique ID for each result displayed for id_ID and en_ID.
- Pre analysis AB initial UNS launch. Expect 2-3 weeks early Nov.
- In review insight delivery:
- UGC: How UGC Influence Purchase Decision Making.
- Vacation: How Vacation Inspire User for Next Destination and Repeat Purchase.
- Customer Experience: How Salesforce (SF) Helps Cust Ops Team in Handling Customer Cases.
- Booking For Others and Opportunity for Cross Selling.
- In collaboration with design team for increasing product breadth in perspective cross selling in My Booking.
- In collaboration with Xperience Analytics for Merchandising attribution measurement.
- Amplitude measurement for Experience and Eats.
- Refining User Centric prototype table. Initial doc.
- DE <> DA collaboration improved after refining rebuild tasks + BAU.
Plan:
- Project Fitri pre-analysis (project charter document required first.
- Enablement Merchandising for Web (Desktop & Mobile Web) + tracking merchandising revamp.
- Mobile Web PWA initial dashboard + (further) measurement plan.
- Initial discussion with product + design team for Saved Item version 2. We will conduct qualitative research to gather more information of user needed.
- Supporting data-product for Recent Searched and Viewed project. DA in platform will build prototype for user last recent searched and viewed across products [Need alignment with ML Eng for proper SOP]
- Proper User Location data and dashboard for Platform and across Products purposes (beyond XAU by geo region).
- Revisit Cross Selling dashboard enrichment and new opportunity analysis required. Initial doc.
- Vacation dashboard enrichment after tracking enrichment.
- In Waiting:
- Uninstall behavior analysis. Trigger: How reducing app size impact to app install behavior?
- QR Tracking enablement and initial dashboard
- Project DEX pre-analysis
- PWA initial experiment
- Analysis active booking before visit Dora
Problem:
NTK: