Groceries shopping is a mundane task that many of us carry out on a regular basis. While it may seem like a simple everyday activity, designing for the experience itself can actually turn out to be quite complex and challenging.
https://consumerist.com/2011/04/18/walmart-declutters-aisles-per-customer-request-then-loses-185-billion-in-sales/
https://adage.com/article/news/walmart-s-project-impact-redesign-takes-toll-sales/139759/
https://www.youtube.com/watch?v=NrmMk1Myrxc
https://www.youtube.com/watch?v=nbwS43DBYIU
The activity to purchase household supplies (food, toiletries, self-care, etc.) at a retail shop periodically.
For this theme, our main reference for grocery stores are supermarkets such as Carrefour, Ranch Market, and Hypermart. However, we are still open for other options such as convenience stores, pasar modern, and warung should they be relevant to the problem.
Based on the definition and main reference for groceries shopping, we looked at our own experiences and came up with a few starting points for what could be the topical challenges that the participants can tackle from the perspective of supermarkets. This is still a work in progress.
On the wayfinding and product discovery experience of supermarkets
On queueing and purchasing experience of supermarkets.
The onboarding experience for first-time buyers.
On discovering the problems of repeat buyers and how might the supermarket improve upon the existing experience to gain a marginal edge over competitors.