Plan
Goal: update Ferry regarding the result of these items below:
- pricing a/b test
- maybe no
- resubmission
- limit increase
- flight funnel
Pricing A/B Test:
- going to be shown:
- A/B test result:
- comparison on transaction rate (conversion from plutus page 1 to issued) between user set A (users who got 0% subsidy treatment during test) vs all user
- comparison on average transaction per transacting user between user set A (users who got 0% subsidy treatment during test) vs all user
- goal:
- to show that the current transaction rate is expected/not
Flight Funnel
- going to show:
- conversion from "see Apply Now" –> click –> apply
- approval rate
- in the end, did the user purchase with Plutus or other method or dropping
Resubmission
- going to show:
- ops actions (total) –> to show the increasing % of resubmission and %hard reject
- complain??
- approval rate
- goal:
- to show that the resubmission number is up, and the complain is going down + approval rate is higher
Maybe/No
- going to show:
- approval rate of before and after Maybe/No implemented
- approval rate broken down per credit model group
- Transaction by these higher risk user group
- goal:
- showing the impact on approval rate
- showing the impact on transaction
Limit Increase:
- going to show:
- impact of adding limit to 5k users
- looking deeper to transaction of the prior:purchased | post: purchased txn
- people who are not buying with plutus, do they have enough limit? + compare before and after
- goal:
- showing the impact of limit increase (whether customer actually have problem with not enough limit)