Jom Subscribe Campaign
- short, 1 week long campaign promoting newsletter
Possible Ideas:
- incentives for new newsletter subscribers
- posts on social media - can be comic, or banner or anything
- banner on website/app –> slider
- banner on app –> cards
"With so many Newsletters from other brands, why do our users want to subscribe to ours?" –> give them a reason/show them value
What sets up apart from the sea of newsletters? Show sneakpeek of what's inside our NL in banners?
Understanding the reasons why people subscribe to NL:
- Certain brands like Lazada gives special discount for the first purchase if you subscribe.
- An easy way to track the ongoing promos to share with friends/families - to compare prices
- I subscribe to NLs if the brands are not being too pushy and their copy is funny/engaging. - doesnt necessary has to be deals related. Can be about a topic I can relate to.
- Read up on some latest news in a certain industry
- I subscribe to Julie Zhuo's mailing list because she answers a reader's question about design/teamwork/leadership/bla every week and its interesting sih
By understanding some reasons, we can promote better to people - so they can relate better
https://ux.email/
Link URL: https://ux.email/