News Coverage from 2016

News timeline 21 Mar 2016 - 15 Apr 2016.

Highlights

News about PT KAI

News about OTA (mostly Tiket.com)

Musim mudik, Tiket.com dapat durian runtuhTiket.com maksimalkan penjualan tiket KATiket.com tawarkan pemesanan tiket mudik praktisTiket.com jual tiket kereta api tanpa batasan kuota

News about promo

Tiket KA dijual mulai Rp80 ribu Ini harga promo tiket KA selama April 2016Tiket.com berikan dikon Rp30 ribu untuk kereta api

News about reminder when to book the train tickets

Mulai malam ini, ayo berburu tiket kereta api mudik!PT KAI sudah buka pemesanan tiket mudik lebaran Tiket KA bisa dipesan mulai 00:00 Senin ini

News about train tickets that has been sold out

Tiket KA H-7 s.d. H-1 sudah habis terjual Satu minggu tiket kereta api sudah habis terjual

Conclusion:

So far, we don’t find any negative news about error system during this periodBoth PT KAI and Tiket.com are pushing some PR story about mudik. We categorize it into 4 topics below:Share available promoHow they anticipate the demandsReminder when to book the train ticketsNews update that the train tickets is sold out

Anticipation

Below are the 3 key messages that we propose if something bad happen:

Acknowledge that currently customers is facing difficulties to book train ticket at Traveloka Tell a sincere apologyState and emphasize that we are working hard to solve the problem as soon as possible