:traveloka::traveloka:
Lebaran is the moment of truth for Traveloka when the company usually face the highest demand for flights and hotels. It is undeniable that customers rely on Traveloka service during the Lebaran mass exodus. To give the best booking experience, the team anticipated the spike by forecast the demand with a proper preparation on both product and service.
During Lebaran festivities there were more than 62,000 transactions per day for both flights (74%) and hotels (26%). During that time, Traveloka was able to maintain customer satisfaction with zero hard complaint on the mass media and social media, by making sure that all customers have the reliable and hassle-free booking experience. Kudos to all of the team members that made it happen, especially for those who were still on duty during Lebaran holiday.
:tv:A new TVC campaign on hotel bookings has been launched for Malaysia market. The story is to encourage people to stay at the hotel celebrating Eid Al-Fitr with family. The TVC has been aired on the 4 free-to-air (FTA) and 9 Astro (satellite pay) TV channels.
Watch the TVC in here: https://www.youtube.com/watch?v=deDfjfYmIxk
Contact Person: @marvella
:moneybag:During Ramadan and Lebaran, the team launched a lot of promotions that contributed to increase Traveloka’s sales on both hotels and flights in ID and MY market.
The team had also made an improvement on the promotion landing page by compiling all ongoing promotions in one single landing page (traveloka.com/promotion). This new changes simplify Traveloka to communicate all of the the ongoing promo through multiple marketing channel (e.g. TVC, newspaper ads) with a single message.
Contact Person: @serlinawijaya
:newspaper:The team created a story to drive people to book flights as early as possible and encourage them to choose airplanes as their mode of transport for this year’s mudik.
Read more on Kompas: http://travel.kompas.com/read/2016/07/01/191200127/Prediksi.Tren.Mudik.2016.dari.Transportasi.Sampai.Destinasi.Favorit
Contact Person: @busyra
:facebook:The team launched special campaign called #NungguBedugTraveloka to welcome Ramadan and Lebaran festivities. In this campaign, customers can play an interactive quiz in which they will be asked 10 questions. If they can answers 7 questions correctly, they will get a chance to win a special coupon code for flights and hotels.
Click here to play: http://nunggubedug.traveloka.com/
Contact Person: @amal
:sem:Google recently introduced a new Text Ad format that enables longer headlines and description lines. SEM team is working to migrate all of Travelokas’s Ads to the new format because it takes more space on Google result page. The new format would be beneficial for Traveloka to increase its click through rate (CTR) up to 20%.
Contact Person: @osbert
:seo:SEO team completed SEO Executives hiring and lining it up in all of Traveloka’s target countries. Each person will help the SEO core team to execute on-page and off-page optimization.
Contact Person: @ilmanakbar
:robot_face:The team has been continuously providing information for Marketing strategy optimization. Two main dashboards have gone live in the past month, Flight Outbound and StayNow. Relevant stakeholders are invited to check it out on Periscope and post your feedback at #mkt-info-service. On the push notification and e-mail (PN/E) execution front, the team have incorporated new use cases such as daily BTL for all countries, mid promo reminder for all promotion activities, ProMonday TH, TGIF MY, general newsletter SG/MY and many others. Weekly PN/E report will go live on Wednesday, 20 July 2016.
Contact Person: @aurora @mkt-tech-team
During Ramadan, there are no product updates (code freeze) on both flights and hotels to reduce the risk of unwanted incidents that can lead to conversion fall-off.
:flag-th:More promotions and deals have been added for the Thailand market. The team launched a regular promo every Monday (#ProMonday) on 13 June 2016 and partnered with 3 Thailand major banks to offer special deals for credit cardholders.
Contact Person: @antond
The team launched a regular hotels promo every Friday (TGIF deal) and several #RayaLebihJimat promos to escalate marketing activities during Lebaran festivities. These efforts has enable Traveloka to set a new high record of 750 flight transactions/day and 290 hotel transactions/day throughout June.
Contact Person: @tmartin
:flag-vn:A new payment method called Payoo has been added to the Vietnam market. This new payment method enables customers to pay their bookings by cash at 13 different convenience stores.
Contact Person: @josephthia
:flag-ph:Customers can now enjoy competitive prices on AirAsia flight and book up to 2,400 hotels all over the Philippines. As a result of the price competitiveness and a wide-array of hotel options, the team has seen positive month-on-month growth on flight and hotel transactions.
Contact Person: @dwinta.widyastuti
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