:loudspeaker::loudspeaker:The committee wanted to thank you for all Marketing team members who have participated in the first batch of the photo session. The committee will send your photos directly by email so you can start updating your Slack profile picture.
Note: The committee will arrange the 2nd batch of the photo session in June 2016 for those who haven’t joined the 1st session.
:traveloka:During long weekend on 5-8 May 2016, Traveloka has set a new record with more than 18,000 hotel transactions/day. These new milestone mark Traveloka as the most dependable and choiceable hotel bookings.
Ramadan and Lebaran will be the peak season for flight bookings as most people will travel to their hometown (mudik). Thus, the team will focus to cater this demand with a various marketing campaign in multiple channels.
:tv:The team has launched the newest TVC on 17 May 2016. The main message of the TVC is to encourage people to book flights/hotels for Lebaran 2016 with a catchy phrase Traveloka first, then xxx (Traveloka dulu, xxx kemudian).
Contact Person: @marvella
:moneybag:For Indonesia market, the team is preparing for Lebaran campaign by encourage people to book as early as possible with various attractive promotion (e.g. 0% installment) starts from 6 June 2016 to D+7 Lebaran.
Contact Person: @serlinawijaya
:newspaper:PR team has announced Easy Reschedule launch to numerous media sites. Mostly, the story is picked up by business and tech media with positive sentiment.
Read more: https://id.techinasia.com/mengubah-jadwal-penerbangan-dengan-mudah-di-traveloka
Contact Person: @busyra
:facebook:Social Media team has launched a new quiz campaign (24 - 31 May) to build awareness of the new TVC campaign. In this quiz, we encourage people commenting on the latest TVC video post on Facebook to make it viral. The lucky commenter will get a chance to win a free 1-night stay at The Trans Luxury Hotel Bandung.
Contact Person: @amal
:sem:SEM team has launched a new project to hire fresh graduates from top universities in Southeast Asia. The objective of this project is to get the best talent in each country to be the person in charge running the marketing campaign in their home country.
Contact Person: @osbert
:seo:SEO team is ready to execute the SEO campaign in the new market (Philippines), in which they already have prepared the content for the most popular hotel locations in the Philippines.
Contact Person: @ilmanakbar
:robot_face:Starting June 2016, the team will handle Marketing Push Notification and E-mail delivery services (#mkt-pn-email-ops). Going forward, aside from day-to-day operational items, the team is going to strive for better alignment with stakeholders, better use cases incorporation, and various improvements through optimized processes and introduction of technology solutions.
Contact Person: @aurora @mkt-tech-team
:iphone:The team has launched the 2.4 version. In this update, there are some major improvement:
Contact Person: @adialimin (Product)
:airplane:Customers can now reschedule their domestic flight (ID) on-the-go through their mobile app. Currently, the feature is only enabled for Android users but it will be added soon for iOS users.
The new feature marks Traveloka as the first OTA in Southeast Asia that has to reschedule feature, cutting the complicated process whenever customers wanted to reschedule their flight by calling the airlines directly. The launched of the new feature is align with Traveloka’s commitment to give the best end-to-end customer experience with the best product and service.
Contact Person: @fanny (Product), @darwin (Marketing)
:hotel:On 10 May 2016, the team has silently launched the new feature called Traveloka StayNow. Currently, the new feature is accessible to all iOS users and by the end of May, it will be enabled to 100% Android users and adding up to 13 destinations.
Contact Person: @hans (Product), @egidius (Marketing)
:flag-th:TH team has set a new record by reaching more than 3,000 of flight transactions/day. The team is planning to aim 5,000 transactions/day in a few months ahead.
Contact Person: @antond
MY team has set a new record by reaching 500 of flight transactions/day. The team is planning to aim 800 transactions/day by the end of May 2016.
Contact Person: @tmartin
:flag-vn:After the launch of OnePay for payment, multiple rounds of promotions were launched from 18 April 2016 onwards. As a result, search to issued conversion rates has increased five times from average of 0.1% prior 18 April 2016 to 0.5% on 28 May 2016.
The team will implement additional payment method, Payoo, which will be completed by mid of June.
Contact Person: @josephthia
:flag-ph:The team has successfully added new payment method called DragonPay in desktop and mobile app version. Philippines can now enjoy easy payment with various options at Traveloka.
Contact Person: @serlinawijaya
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