The recent business recovery, esp. in the last 2.5 months has been really encouraging:

We reach the highest DAU since ~W14 2020 (Apr 4th)
With DAU average of 850K/day, Android is already back to the level of March 2020
With DAU average of 339K/day, iOS is already back to the level of Feb 2020
Android is leading the recovery, happened aggressively since W42, the week of Oct 12

A glimpse of the Epic impact towards Accomm business performance: here. TLDR: we’ve reached Y20 high Hotel ID Trx on the 5th of Nov, w/ 44K Trx/D
To BU Data Lead & Dimas: I’ll be having a weekly correspondence with Alfan every Monday second half, discussing the state of business and (if its relevant) the state of Data project. Please help to ensure that our core metrics (AUs, Trx, GBV, Net rev, and coupon spending) is at D-1 every Monday 1st half

Future themes
Some of the topics that I’ve been discussing with some of you and will influence our next year goal/objectives will be (but not limited to):

Margin optimization. For Flight the key is how can we win margin whilst waiting for business recovery (Post Guiding signals sharing by Transport Data)
For Accom is all about supporting aggressive growth at a healthy economic. Expect for further enhancement of Livestream and Epic’s. Further experimentation surrounding marketing campaign
Championing that single meaningful event. In this case we’ve been trying to champion Universal Search (imagine the 7 friends goal for FB_. It has the highest CCV adopters. Positive cohort effect. And sizeable audience
Customer orchestration (post Guiding signals sharing by Mar Tics):

When campaign launch
To whom it launch
Pricing / offer at audience level
Audience builder that connects with Traveloka internal systems, exposed through API

Develop enhance customer profile (e.g. do you know that we can derive user gender and DoB from their citizen ID) and advocate personalization
Scale Finserve adoption that in return propel Traveloka overall margins

Guiding signals
By this week we’ve been completing three Guiding signals presentation w/ Sr BU leadership and COO
In parallel, post several discussion we had surrounding cross sell, I’ll trying to influence Alfan’s and core donor BU head that we just need to embrace cross economics subsidy to eliminate operational barrier in implementing cross sell

Our standing surrounding Data cost attribution
Data team will be holding two cost center, shared and direct. In the end I would still keen for us to have our own P&L, in the meantime, lets (Eric this is inspired from our convo):

Ensure that we’re logging Data team contributions (save cost, incremental revenue, mandays savings) to our supported Business/function. Let’s call them our own book keeping
Shape our group as a result-oriented team

Adjust the margin for flight(and other BU later) in a swift manner
Keep Accoms competitive in SEA
FinServ, to have the profitable credit product
Help platform to find and polish their core feature (US), to increase the conversion rate

Propetrel data products

To Rezon and his CRI/Mar Eng Troops to be able to scale CRI systems peak RPM from 4.5K to 16K RPM in conjunction of Epic traffic
The same appreciation goes to Data stand by team: Ingestion, HLV, Analytics, DWE, and Fraud / abuse systems
To Rebuild team especially Ground transport for completing Bus L4 and report migration
Looking forward for more BU/function to follow :slightly_smiling_face:

Global notes 20201109

20201109

Global notes